---
title: Barrava's Blog
description: Insights on website experience, user journeys, conversion and the growing problem of widget fatigue on modern websites.
---

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- [Home](https://www.barrava.com/)
- [Blog](https://www.barrava.com/blog)
- [Pricing](https://www.barrava.com/pricing)
- [Interactive demo](https://www.barrava.com/interactive-demo)

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# Barrava Blog

- [Show all](https://www.barrava.com/blog)
- [conversion rate](https://www.barrava.com/blog/tag/conversion-rate)
- [navigation](https://www.barrava.com/blog/tag/navigation)
- [UI](https://www.barrava.com/blog/tag/ui)
- [UX](https://www.barrava.com/blog/tag/ux)
- [website clutter](https://www.barrava.com/blog/tag/website-clutter)
- [Website engagement](https://www.barrava.com/blog/tag/website-engagement)
- [Website UX](https://www.barrava.com/blog/tag/website-ux)

Show allconversion ratenavigationUIUXwebsite clutterWebsite engagementWebsite UX

## [2 Nov 268 min read Docked vs floating website bars: choose by layout risk The choice is about who owns the bottom of the screen. Use this decision method, worked example and release checks to choose a bar that supports the ... Start Reading](https://www.barrava.com/blog/docked-vs-floating-website-bars-layout-risk)

## [26 Oct 268 min read How to design a fair test of a persistent CTA A practical guide to designing a with-and-without CTA comparison: choose eligible traffic, verify both experiences and judge the result without ... Start Reading](https://www.barrava.com/blog/design-loaded-versus-suppressed-cta-test)

## [19 Oct 268 min read Website CTA event taxonomy: a practical template A compact, practical event plan for website calls to action. Define each step, use stable names, test the tracking and read the gaps before changing ... Start Reading](https://www.barrava.com/blog/website-cta-event-taxonomy-template)

## [12 Oct 2611 min read Build a CRO backlog from friction, evidence and value A practical way to choose what to fix, investigate, test or park when every website idea seems urgent. Includes a worked backlog and a reusable ... Start Reading](https://www.barrava.com/blog/build-cro-backlog-friction-evidence-value)

## [5 Oct 268 min read Incrementality before attribution: a practical marketing test plan A step-by-step plan for testing whether a campaign creates extra qualified demand, with a worked example, a decision rule and the mistakes that can ... Start Reading](https://www.barrava.com/blog/incrementality-before-attribution-test-plan)

## [28 Sept 269 min read Message match after the click: did the page keep its promise? Follow the visitor from ad promise to click and landing page. A worked example shows how to spot a mismatch, check the mobile experience and measure ... Start Reading](https://www.barrava.com/blog/audit-message-match-after-ad-click)

## [21 Sept 2610 min read Conversion rate optimisation starts with the decision, not the button A useful CRO programme starts with the visitor's job, finds the break in the journey and tests a change that could improve a real business outcome. ... Start Reading](https://www.barrava.com/blog/conversion-rate-optimisation-evidence-first-model)

## [27 Aug 267 min read Install a website toolbar with GTM or a direct script The same Barrava script works through your site template or Google Tag Manager. Choose the owner and release route first, publish the domain config, ... Start Reading](https://www.barrava.com/blog/install-website-toolbar-gtm-direct-script)

## [24 Aug 266 min read When persistent CTAs help—and when they hurt Keep a CTA visible when it supports a visitor's current task and leaves the page usable. This guide shows when persistence earns its space, when it ... Start Reading](https://www.barrava.com/blog/when-persistent-ctas-help-and-hurt)

## [20 Aug 267 min read Floating action button vs floating action bar: how to choose A button gives one action the spotlight; a bar keeps several routes available. This guide shows when each earns its space and how to test the ... Start Reading](https://www.barrava.com/blog/floating-action-button-vs-floating-action-bar)

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