---
title: Barrava's Blog | Rich Tank
description: Rich Tank is a founder, consultant and product-minded marketer with experience across growth, CRM, digital strategy and user experience. He has spent his career helping businesses improve how they attract, convert and support customers online. He writes about digital experience, website journeys, marketing technology and the broader challenge of creating websites that are both effective and easy to use. Based in London, Rich is particularly interested in the intersection of user behaviour, conversion and product thinking.
---

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# Rich Tank

![avatar](https://www.barrava.com/hs-fs/hubfs/2024%20profile%20pic%20sq.jpg?width=290&name=2024%20profile%20pic%20sq.jpg)

Rich Tank is a founder, consultant and product-minded marketer with experience across growth, CRM, digital strategy and user experience. He has spent his career helping businesses improve how they attract, convert and support customers online. He writes about digital experience, website journeys, marketing technology and the broader challenge of creating websites that are both effective and easy to use. Based in London, Rich is particularly interested in the intersection of user behaviour, conversion and product thinking.

## Blog Post by Rich Tank

## [2 Nov 268 min read Docked vs floating website bars: choose by layout risk The choice is about who owns the bottom of the screen. Use this decision method, worked example and release checks to choose a bar that supports the ... Start Reading](https://www.barrava.com/blog/docked-vs-floating-website-bars-layout-risk)

## [26 Oct 268 min read How to design a fair test of a persistent CTA A practical guide to designing a with-and-without CTA comparison: choose eligible traffic, verify both experiences and judge the result without ... Start Reading](https://www.barrava.com/blog/design-loaded-versus-suppressed-cta-test)

## [19 Oct 268 min read Website CTA event taxonomy: a practical template A compact, practical event plan for website calls to action. Define each step, use stable names, test the tracking and read the gaps before changing ... Start Reading](https://www.barrava.com/blog/website-cta-event-taxonomy-template)

## [12 Oct 2611 min read Build a CRO backlog from friction, evidence and value A practical way to choose what to fix, investigate, test or park when every website idea seems urgent. Includes a worked backlog and a reusable ... Start Reading](https://www.barrava.com/blog/build-cro-backlog-friction-evidence-value)

## [5 Oct 268 min read Incrementality before attribution: a practical marketing test plan A step-by-step plan for testing whether a campaign creates extra qualified demand, with a worked example, a decision rule and the mistakes that can ... Start Reading](https://www.barrava.com/blog/incrementality-before-attribution-test-plan)

## [28 Sept 269 min read Message match after the click: did the page keep its promise? Follow the visitor from ad promise to click and landing page. A worked example shows how to spot a mismatch, check the mobile experience and measure ... Start Reading](https://www.barrava.com/blog/audit-message-match-after-ad-click)

## [21 Sept 2610 min read Conversion rate optimisation starts with the decision, not the button A useful CRO programme starts with the visitor's job, finds the break in the journey and tests a change that could improve a real business outcome. ... Start Reading](https://www.barrava.com/blog/conversion-rate-optimisation-evidence-first-model)

## [27 Aug 267 min read Install a website toolbar with GTM or a direct script The same Barrava script works through your site template or Google Tag Manager. Choose the owner and release route first, publish the domain config, ... Start Reading](https://www.barrava.com/blog/install-website-toolbar-gtm-direct-script)

## [24 Aug 266 min read When persistent CTAs help—and when they hurt Keep a CTA visible when it supports a visitor's current task and leaves the page usable. This guide shows when persistence earns its space, when it ... Start Reading](https://www.barrava.com/blog/when-persistent-ctas-help-and-hurt)

## [20 Aug 267 min read Floating action button vs floating action bar: how to choose A button gives one action the spotlight; a bar keeps several routes available. This guide shows when each earns its space and how to test the ... Start Reading](https://www.barrava.com/blog/floating-action-button-vs-floating-action-bar)

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